MásQMenos är en iberisk produkt och hälsosamt traditionellt kök. Det är haute cuisine till överkomliga priser. Det är en modern och lönsam verksamhet där kvalitet, sortiment och inredning spelar grundläggande roller.


MasQMenos is part of the FoodBox group, an innovative multi-brand F&B platform, born with the ambition of leading the new wave of organised restaurateurs in Spain.

MasQMenos is Iberian product and healthy traditional cuisine. Haute cuisine at affordable prices. A Spanish brand with global vocation. A modern and profitable business where quality, assortment, presentation, image and décor play key roles.

“Ham and Tapas” to celebrate life surrounded by friends in stylish environment. Good food and drink thanks to a delicious and varied menu that is prepared, in the purest show cooking style, always in view of the client. A traditional menu that merges the best products, to offer gourmet experiences with personality and prestige.

Walking into MasQMenos means enjoying the benefits of casual food. Of tradition that evolves. Of classic kindness. Of the culture of doing things right. Of “the best ham sandwich”. Of sharing unforgettable recipes and flavours that, for example, allowed the company to win the award to best F&B franchise in 2016.

MasQMenos has over 30 points of sale in Spain and the United Kingdom, as both company owned and franchised shops. Aiming for exponential growth, the brand is currently positioned in the market as a solid and dynamic brand that offers its national and international franchisees guarantees and profits.

MásQMenos restaurants are a dynamic, modern and innovative concept.

The investment required is low due to the simple operation system and the fact that the establishments do not need smoke ventilation.

The combination of the operational simplicity with an impeccable image, and the premium quality food offered, ensures MásQMenos is a successful concept.

At MásQMenos, everything takes place in front of the client. Our philosophy is maximum quality and minimal food manipulation.

You will receive our support to achieve maximum success. All the resources, know-how and experience of our departments will be available to you.

  • An extensive field operations support team.
  • Franchisee assistance with site selection.
  • Comprehensive restaurant design specifications.
  • Approved general contractors, equipment vendors, architectural services.
  • Operations training programs.
  • Market & Competitor research.
  • Adaptation of the gastronomic offer to market needs.
  • Extensive marketing, including social media, email campaigns and grand opening events.

  • Name of company: Grupo Foodbox
  • Name of the concept/brand: MasQMeno
  • What Franchise Industry is your concept?  Casual Food
  • Establishing year of the company 2015
  • Number of units in your country (Spain) 190
  • Number of units today in the rest of the world ;  2 (France, Hungary)
  • Current presence in the following countries; Spain, France , Hungary
  • Other markets/countries currently being developed: Kuwait, Morocco
  • Which type of licensee/franchisee are you searching for in Sweden?  Master franchisee/licensee
  • Your own estimate/objective of potential number of units in Sweden?  Year 1:  1-2 Year 2:  3 Within 5 years:    10
  • Entrance fee in total € (Master Franchisee) € 200.000   - valid 10 years
  • Other fees (Master Franchisee)
  • Royalty to be discussed
  • Investment in total € (Single Unit Franchisee)  € 24.000 + premises
  • Entrance fee € (Single Unit Franchisee)  € 24.000
  • Estimated sales in average (Single Unit Franchisee)  € 400-500 K
  • Margin (%) (Single Unit Franchisee)  13-16 %
  • EBITDA Franchise Fee/Royalty (% of revenue) (Single Unit Franchisee)  5% on sales
  • Marketing Fee (% of revenue) (Single Unit Franchisee) 1% on sales
  • Estimated average revenue (Single Unit Franchisee)  € 400-500 K
  • Estimated ROI (Single Unit Franchisee) 3 years
  • Additional information important for us to know about the concept or the business: Important the franchisee understands the concept of Spanish food.





Fredrik Perman, International Franchise Sales,  076-1017282, fredrik.perman@franchisegroup.se